Six ways to attract millennials as bank customers

Millennials are the fastest growing and largest population segment in the United States with more than 75 million men and women.

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Millennials are the fastest growing and largest population segment in the United States with more than 75 million men and women.

​Further, millennials are of great importance as they have a long runway for growth. The majority of checking account openings (69 percent) happen prior to college.3 This indicates that banking relationships begin at a young age, so capturing millennials offers an opportunity to obtain a lifelong customer

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