Starbucks is the big dog of the morning brew. Since getting off the ground in 1971, the chain is largely credited with the popularisation of artisanal coffee. Today, the humble bean roasters command over 30,000 stores worldwide and rake in US$4.5 billion in net earnings per year. That’s a lot of Pumpkin Spice Lattés with almond milk.
Despite its existence in what is now a mature market, Starbucks has, on average, added two stores a day since 2010 and is still able to grow its earnings, reporting a 10% increase in net revenues from 2017 to 2018. With a financial report card like this, you can bet the company has a few secrets on securing every last dollar.
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April 2022
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