4 Tips for Merchants This Holiday Season

Fall is the time of year that ushers in the beginning of the holiday shopping season, and retail businesses need to capitalize on this buying opportunity to become as profitable as possible.
This holiday retail season will be like never before. Customer expectations during this unique period require digital solutions that allow them to buy how, when, and where they want to. Shoppers expect a safe, trusted, and convenient experience – but how do retail merchants deliver on those expectations in a meaningful way? Retail merchants who design a digital sales strategy will see the best results.
Three Areas of Customer Behavior Changes in 2021
1. Safety
Last year, customer safety took shape with in-store cleaning procedures and maximum occupancy limits. This year, consumers still want safe experiences but are instead referring to increased data security, touchless point-of-sale purchases, and interactions with brands they trust.
 2. Convenience
In times past, convenience meant the ability to order goods online rather than purchase in store. Now, convenience means payments made with a desktop or mobile device with an omni-channel approach to transactions. Customers want to pay how they want, from wherever they are, and at any time of the day.
3. Personalization
Personalizing used to mean identifying a customer by name as they read an advertisement. Today, personalization means collecting insights on customer behavior to better assist them with their next purchases. Customers want merchants to know what they 

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