“We’ve got your back(side).” That’s the message Ike’s Love & Sandwiches is sharing as it offers customers a free roll of toilet paper with any sandwich order.
This tongue-in-cheek promotion is just one example of how restaurants across the country—many of which have been restricted to delivery and pickup only—are hoping to provide their customers with a laugh, as well as some extra supplies, amid the coronavirus pandemic. Ike’s promotion began Friday and is valid while supplies last on pickup orders at the sandwich shop’s more than 75 locations throughout California, Nevada, Arizona, Texas and Hawaii. While the free roll is not available with delivery, Ike’s is offering free delivery on orders made through its app.
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Large and small businesses, which borrow heavily to run their operations, will find it harder to tap credit as the outbreak curtails economic activity.
Jeffrey Albrecht, who owns three Holiday Inn hotels in southern Ohio, watched as $200,000 disappeared from his books in just three days as people began canceling bookings. The banker handling his mortgages on the properties called. He wanted to know: How much more money could Mr. Albrecht lose before he would miss a loan payment? Mr. Albrecht assured him he could last at least four months. Others might be less fortunate. “If this goes on for very long, there will be much bloodletting in America’s small business community,” Mr. Albrecht said. Companies of all sizes, from local businesses to blue-chip giants, have taken a big hit from the coronavirus pandemic which will gut companies’ profits and affect not only their ability to keep operations afloat, but also their ability to borrow money |
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April 2022
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