B2B must follow the same user experience rules as consumer payments

Enhancing the B2B purchasing experience isn’t just crucial for keeping current customers satisfied, it’s an essential strategy for gaining new ones.
B2B buyers are now accustomed to the simplicity and convenience of B2C purchases and expectations follow suit: More than 80% of B2B buyers agree that personal buying experiences affect expectations for business purchases.
With buyers expecting more from B2B sellers than ever before, sellers must focus on updating outdated business processes — with enhanced payment options topping the to-do list. In fact, 90% of B2B buyers research sellers’ payment options before making a purchase, and 74% would switch vendors if their preferred company failed to keep up with purchasing expectations.

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